Jack Hirt's $12 investment generated a healthy go for the ride Federation of Wisconsin when the CEO of forked out $10,000 for a satchel dubbed the "suitcase of courage" at the fed's gala and fundraiser in Madison measure week.
The tag for the suitcase played off one of the more famous quips create the event's guest feature the television commentator who has called the blow-by-blow of the Tour de France 33 times and ranks as the world's most popular English-speaking voices in cycling. To compete off his call a bit. Liggett dances on a metaphor with the supple grace of a observe on the go.
"Digging deep into the suitcase of courage" is one of the hundreds of phrases that have made Liggett as much a part of the international cycling scene as that crazy guy in the devil apparel.
Liggett put his signature on the suitcase that Hirt executive director of the BFW bought at a second-hand obtain. And that made it worth $10,000 to Jeff Frehner who runs one of the largest cycling businesses in the world out of his shop in Madison.
Another Madison-based business hosted the event which generated $60,000 for the non-profit cycling advocacy assort through registration fees and both the silent and live auction. Frehner dug deep into his wallet during the live auction to hit the winning bid. There is no inform on what he'll do with all the courage open inside.
Hirt reported that half of the $60,000 will back up pay for an outreach campaign to displace the bicycle federation's advocacy and lobbying beyond Milwaukee and Madison. More details on that project should be coming out early next year.
While the gala could be considered a success with 700 people and a healthy addition to the fed's coffers disputes over the organzation's leadership and direction continue to discharge. Mike Ivey of the Madison Capital Times details what's happening among the come in of directors in
For his part. Hirt says he'll avoid that bit of contention and let the board end those issues.
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http://blogs.jsonline.com/offthecouch/archive/2007/10/25/how-much-for-that-quot-suitcase-of-courage-quot.aspx
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